Rolling Stone reports support for a revision to the Digital Millennium Copyright Act to challenge the YouTube legal basis for current operations. In a related story Trent Reznor objects to the business model.
"I think any free-tiered service is not fair. It’s making their numbers and getting them a big IPO and it is built on the back of my work and that of my peers.
Read more: http://www.rollingstone.com/music/news/trent-reznor-on-youtubes-very-disingenuous-business-model-20160615#ixzz4CJzlkq00
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Reznor was speaking at the Apple World Wide Developer's Conference. I guess "free-tiered" means a streaming service with a free option. When Apple launched their radio it was suggested some companies would prefer that Apple was the only streaming option and they would already know all credit card details. I don't think this is very likely to happen though. Legislation would have to be extreme to remove so much content from YouTube that new artists stopped posting unknown tracks. Of course Paul McCartney would probably get interest in a new single without YouTube but vice versa YouTube would survive without Admiral Halsey.
I am interested in the music aspects of this. I was blocked for six months after Controversy Publishing objected to my video of the Mama Stone House Band covering a Prince song. Things do fluctuate but new legislation rarely changes the direction towards streaming.
More immediate could be how this relates to conference recordings or other presentations. I had thought that Management Theory at Work could be a subscription channel, or at least a channel with a subscription option. As I understand YouTube RED the subscription covers any content with the income split depending on views. I don't think the advertising would suit an academic audience. It is very annoying. But there needs to be some form of income so that production standards are improved.
Meanwhile I am mostly working on playlists and borrowing content from other sources. It sort of works to an extent. The ideas around Management Theory at Work turn up quite often in different places. Probably the USA as they get the deals most readily. Maybe YouTube RED will never make the UK so production will be in the USA and outside the USA just income streams.
Anyway I am sure there will be a commercial solution, either with YouTube or somewhere else. Presentations could be viable without an agreement for music.
Having said that it might also be possible that a lot of new performers would welcome something like YouTube that just promoted their music. When I work on radio shows for Phonic FM I think that as we pay PRS it is ok to play new tracks from YouTube. But I may be wrong about this. Social media is not radio, so far. Any clues welcome.