When I look a bit more it turns out that YouTube has changed the basis of the ranking. Watch Time is the new priority, on number of views this playlist would be much lower, behind the music ones. Then in detail most of the minutes, over 90%, are for Prof Dennis Tourish . This is at the top of the list but other ones are being looked at although not completed.
So this is the first time the conference / talk style of video is showing up as being watched on any scale. Others do get views but so far over long periods of time.
Meanwhile I cannot find much social media around the New Directions in Leadership conference in Lancaster next month. I try tweeting to @ but no reply so far. However it seems there is a basis for using video from previous occasions to promote a conference. Of course Prof Tourish will say something different at the actual event but sometimes existing video is a reasonable guide for people thinking about whether to book in or not. (The Zion Train performance at the Phoenix in Exeter will be unique and not to be missed)
Recently we spoke about #digitalExeter on the Wild Show. We may get closer to some sort of approach that would fit with content marketing ideas. The digital Exeter meetup also covered a YouTube channel based on games. Very large numbers where analytics could find significant variations. For more info check Twitter on @GeekDadGamer on YouTube and @ for content marketing.